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FOR IMMEDIATE RELEASEMarisa Kollias (IDOT) (312) 814.4693
Josh Kauffman (IDOT) (217) 558.0517
Judy Diethelm (BLU MOON) (310) 245.1166
Marcus Jadotte (NASCAR) (386) 238.2853
Jeff Stur (Chicagoland Speedway) (815) 693-6425
July 9, 2010

Carl Edwards To Receive IDOT Traffic Safety Advocate Award At NASCAR Race Weekend At Chicagoland Speedway

12 Stones Partner With Traffic Safety Officials To Save Lives

CHICAGO – Illinois Department of Transportation (IDOT) will present the Traffic Safety Advocate Award to NASCAR’s Carl Edwards, Roush Fenway Racing’s driver of the No. 99 Aflac Ford Fusion at Chicagoland Speedway in Joliet at the NASCAR Nationwide Series Dollar General 300 Race. The presentation of the Advocate Award comes after Illinois Governor Pat Quinn proclaimed July 8, 2010 as NASCAR Day in Illinois.

IDOT, NASCAR and Chicagoland Speedway will continue to promote the Buckle Up America campaign and the Friends Don’t Let Friends Drive Drunk campaign, as part of the annual NASCAR Series weekend of racing at Chicagoland to encourage safe driving.

“We are extremely excited to partner with NASCAR and Chicagoland Speedway for the fourth year in a row. NASCAR and the Chicagoland Speedway continue to positively impact millions of race fans in Illinois and across the nation. By promoting influential programs to increase safety belt usage and to prevent impaired driving, NASCAR and the Chicagoland Speedway have undoubtedly helped save lives on Illinois roadways,” said IDOT Secretary Gary Hannig. “To add to that, the Traffic Safety Advocate Award to Carl Edwards serves as a small token of our appreciation for his continued commitment and dedication to traffic safety in Illinois.”

Illinois was the first state to formally pilot such a program with NASCAR, an initiative that provides valuable fan outreach components. Again this year, fans will be invited to sign the Buckle Up America pledge; I Pledge to BUCKLE UP, Every Trip, Every Time and that all passengers in my vehicle will be properly restrained at all times. Adult NASCAR fans will also have the opportunity to sign the Friends Don’t Let Friends Drive Drunk pledge, which includes agreeing to be or to always have a designated driver. Fans who take the pledge to be a sober designated driver at the race will be entered into random prize drawings.

“We are excited about our on-going partnership with IDOT and Chicagoland Speedway and applaud the efforts of Carl Edwards and all of our drivers, who continue to support this campaign” said Marcus Jadotte, NASCAR Managing Director of Public Affairs. “We reach millions of NASCAR fans with life saving messages, while enhancing the NASCAR fan experience. It’s a win-win for everyone.”

“Teaming up with the Illinois Department of Transportation for traffic safety outreach for a fourth consecutive year is something we are very proud of,” said Craig Rust, President of Chicagoland Speedway. “Reminding fans to always wear their seatbelts and put safety first during our NASCAR race weekend is an important message and assists us to achieve a goal we set for our facility every year: consistently providing our fans with a very exciting and safe experience all weekend long.”

IDOT will also invite racing teams, drivers and corporate sponsors to join the efforts and support the two safety initiatives by offering prizes and benefits for fans who pledge, and by helping carry these traffic safety messages.

Several NASCAR drivers have supported the Buckle Up America Challenge program, including: Stanton Barrett, Johnny Benson, Clint Bowyer, Colin Braun, Kurt Busch, Erik Darnell, Carl Edwards, Cale Gale, Travis Kvapil, David Ragan and Reed Sorenson, along with a wide variety of musicians and entertainers.

“I am happy to hear that thousands of fans have signed the pledge; ‘Buckle up, Every Trip, Every Time’ it is a message I’m proud to support,” said Carl Edwards, Roush Fenway Racing driver of the No.99 Aflac Ford Fusion.

Also supporting the traffic safety effort is 12 Stones, Wind-Up records recording artist; Paul McCoy of 12 Stones will be singing the national anthem at NASCAR Nationwide Series Dollar General 300 Race on Friday night at Chicagoland Speedway.

“I’m honored to sing the National Anthem at the NASCAR Nationwide race on Friday at Chicagoland Speedway,” said Paul McCoy of 12 Stones. “I’m looking forward to a busy day at the track. We are supporters of the Buckle Up America Challenge, so we are going to visit the IDOT booth in Champions Park, where fans are invited to sign a pledge to always wear their seatbelts. We are on the road all the time and I know how important it is to always buckle up, we’re big supporters of the Buckle Up America Challenge program.”

The 2010 program is a continuation of IDOT’s successful partnership with NASCAR and the Chicagoland Speedway; in 2007, the partnership successfully promoted the message of “Buckle Up, Every Trip, Every Time,” with the Buckle Up America Challenge facilitated by BLU MOON Foundation. BLU MOON Foundation serves the public interest through creating, managing and collaborating on cause-related educational programs and national campaigns. For more information about the NASCAR race weekend, please visit: www.chicagolandspeedway.com and for more information about the Buckle Up America Challenge, please contact BLU MOON Group: judy@blumoon.com

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